Back to the complete issue
Sunday, 13 June 2021

The tourism recovery continues

Two mn tourists visited Egypt during the first five months of this year, averaging 400k people per month, Tourism Minister Khaled El Enany said during a seminar last week, according to the local press.

This is almost 40% of the monthly figures we were getting before the pandemic: Egypt received just over 13 mn tourists in 2019, equating to almost 1.1 mn per month, generating USD 13 bn.

Egypt is targeting 8 mn visitors and USD 8 bn in revenues by the end of the year, and believes it could return to pre-covid numbers as early as fall 2022.

Ramping up efforts to lure in more tourists: The ministry has said it will invest USD 90 mn in a new three-year international tourism promotion campaign, which is reportedly expected to launch this fall, in a bid to ramp up post-covid business. The potential return of direct flights from Russia to Red Sea resorts this month could also help us reach the more ambitious targets.

IN OTHER TOURISM NEWS-

European carriers adding Sharm, Hurghada routes: European budget carrier Wizz Air operated yesterday its first weekly flight from Milan to Sharm El Sheikh — the same day Hurghada International Airport received its first charter flight through Air Armenia from Armenia.

Enterprise is a daily publication of Enterprise Ventures LLC, an Egyptian limited liability company (commercial register 83594), and a subsidiary of Inktank Communications. Summaries are intended for guidance only and are provided on an as-is basis; kindly refer to the source article in its original language prior to undertaking any action. Neither Enterprise Ventures nor its staff assume any responsibility or liability for the accuracy of the information contained in this publication, whether in the form of summaries or analysis. © 2021 Enterprise Ventures LLC.

Enterprise is available without charge thanks to the generous support of Commercial International Bank (tax ID: 204-891-949), the largest private-sector bank in Egypt; EFG Hermes (tax ID: 200-178-385), the leading financial services corporation in frontier emerging markets; SODIC (tax ID: 212-168-002), a leading Egyptian real estate developer; SomaBay (tax ID: 204-903-300), our Red Sea holiday partner; Infinity (tax ID: 474-939-359), the ultimate way to power cities, industries, and homes directly from nature right here in Egypt; CIRA (tax ID: 200-069-608), the leading providers of K-12 and higher level education in Egypt; Orascom Construction (tax ID: 229-988-806), the leading construction and engineering company building infrastructure in Egypt and abroad; and Act Financial (tax ID: 493-924-612), the leading activist investor in Egypt; and Abu Auf (tax ID: 584-628-846), the leading health foodmaker in Egypt and the region.