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Thursday, 17 March 2022

Shahid is out with season three of El Le3ba + How to use marketing to make it to the top + Get colorful eclairs, croissants, and chocolates at this new Heliopolis bakery

???? ON THE TUBE TONIGHT-

(all times CLT)

Fan favorite comedy TV series El Le3ba (The Game) is back on Shahid for its third season, as the competition between childhood friends Mazo (Hesham Maged) and Wassim (Chico) intensifies through new challenges and new players in their teams this season. The duo has been competing since childhood, but as the rivalry eases with age, they’re forced back into the competitiveness when a mysterious person provokes them to play against each other. This season begins with both players getting released from jail in turn of taking part again in “the game.” Catch the series on Shahid from Sunday to Thursday.

Liverpool continues to close in on Premier League leaders Manchester City after a 2-0 victory yesterday against Arsenal, narrowing the gap with the Citizens to one point. Manchester City is currently on top of the league at 70 points, followed by Liverpool at 69 points. Both teams have ten games left in the league, while London’s Chelsea comes third at 59 points with a delayed game, and Arsenal comes in fourth at 51 points with two postponed games.

This weekend has a rather limited number of games going into the weekend, with Everton v Newcastle tonight at 9:45pm, Wolverhampton vs Leeds United tomorrow at 10pm, and Aston Villa vs Arsenal on Saturday at 2:30pm.

For the Europa League today, we’ll be watching Galatasaray v Barcelona at 7:45pm with an aggregate of 0-0, and West Ham v Sevilla at 10pm (aggregate: 0-1 for the Spanish team).

We have some decisive games in the CAF Champions League, with Egypt’s Al Ahly clashing with Sudan’s Al Merrikh tomorrow at 6pm in hopes of qualifying through the group’s bottleneck. Al Ahly is in third place with four points, one spot behind Al Merrikh with the same number of points. Sudan’s Al Hilal ranks fourth currently. The group sees South African side Mamelodi Sundowns at the top of the group with 10points, with competition intensifying with each club set to play their two remaining games to determine the teams qualifying to the quarterfinals.

Zamalek will play against Angola’s Petro de Luanda on Saturday at 3pm, with a foregone conclusion that they will exit the tournament after the Angolese team and Morocco’s Wydad AC secured seats in the quarterfinals.

We have new gameweeks of European Leagues over the weekend, with La Liga seeing Athletic Club v Getafe at 10pm tomorrow. On Saturday, there’s Alavés vs Granada at 3pm, Elche v Valencia at 5:15pm, Osasuna v Levante at 7:30pm, and Rayo Vallecano v Atletico Madrid at 10pm.

In the Serie A, Sassuolo will play against Spezia at 7:45pm while Genoa will clash with Torino at 10pm tomorrow. On Saturday, we’ll be watching: Napoli v Udinese at 4pm, Inter v Fiorentina at 7pm, and Cagliari v Milan at 9:45pm.

Also on the field on Saturday, Chelsea v Middlesbrough in the FA Cup quarter-final at 7:15pm.

We’ll be waving goodbye to the Egyptian Premier League’s games for a while until 6 April, with the tournament on a break to allow our national team to gear up for decisive Fifa World Cup qualifiers against Senegal. But first: Eastern Company is playing against Tala’ae el Geish at 5:30pm today, while Pharco and National Bank are currently wrapping up the first half of their match as we dispatch.

IN OTHER FOOTBALL NEWS- 23 players are headed to the training camp ahead of the World Cup Qualifiers, Egyptian National Team Coach Carlos Queiroz decided, reports Al Ahram. The Pharaohs have two matches to play against Senegal set for 25 and 29 March. A preliminary list of nine players has been announced, with Liverpool’s Mohamed Salah, Arsenal’s Mohamed El Neny, and Stuttgart’s Omar Marmoush joining from Europe. Meanwhile, Egyptians footballers playing in Turkey who will be participating include Başakşehir’s Mahmoud Trezeguet, Galatasaray’s Mostafa Mohamed, Altay’s Ahmed Yasser Rayan, Quinaspor’s Ahmed Hassan Kouka, and Yeni Malatyaspor’s Karim Hafez. Finally, Mustafa Fathi will make his way to the camp from Saudi’s Al Taawoun.

???? EAT THIS TONIGHT-

Colorful eclairs, chocolates, and croissants at Heliopolis’ Bouchee: The new bakery shop offers a selection of pastries and chocolates that taste as good as they look. From red velvet croissants to fruit-topped danishes, their displays are a sight to behold. We really liked their selection of eclairs, especially the pistachio and caramel. Bouchee also lets you mix and match a box of their colorful chocolates and macaroons or you could pick up one of their cakes for a Friday family gathering. For the relatives who each like something different, go for their gateaux, which include specialties such as the pina colada and apricot confit mini-cakes that will give Tant Samah something to rave about.

???? OUT AND ABOUT-
(all times CLT)

The Stitches of Egypt Exhibition is kicking off today at Bayt Yakan Al Darb Al Ahmar and will run until Saturday. The exhibition will showcase fashion, clothing, and accessories created by local artists who drew inspiration from Egyptian heritage while also featuring talks and workshops.

Raphael Cormack is holding a book discussion for his work “Midnight in Cairo: The Female Stars of Egypt's Roaring '20s which drew the attention of the foreign press upon its release. The discussion will take place in AUC Tahrir Bookstore and Garden today at 6pm.

Ahmad Ali El Haggar is performing at The Room Art Space in Garden City today at 8:30pm. El Haggar combines classical Egyptian songs with Jazz and Neo-soul. He has performed with artists such as Carole King and Jason Mraz.

Nesma Abdel Aziz and her band are performing today at the Cairo Opera House’s Open Air Theater at 8pm.

All Saints' Cathedral in Zamalek is hosting its annual Spring Bazaar tomorrow. There will be stalls selling crafts, home produce, jewelry, fashion accessories, and clothing — a perfect chance to grab something for Mother’s Day.

Bandmakers – Battle of The Bands will see school bands compete against each other on Friday and Saturday at Zed Park.

Calling all gamers, and anime and manga lovers: EgyCon 9 is taking place on Friday at Family Park. The event will include trivia games, competitions, karaoke, concerts, and of course, a lot of cosplay.

Abo El Anwar will be performing at Zamalek Theater on Friday at 7pm.

The Uptown Classic Car Show is taking place on Saturday from 12-5pm. The show will feature more than 80 of the finest classic cars of different eras, ranging from Rolls-Royce, Bentley, Cadillacs, Mercedes, Chevys, and more. You’ll need to send a message to their page to request an invite.

???? EARS TO THE GROUND-

American Radical: A five-episode podcast on how one woman became part of the Capitol Hill riots after years of being apolitical. MSNBC host Ayman Mohyeldin heads to his hometown, Georgia’s Kennesaw, to investigate the story of 34-year-old Rosanne Boyland, following her journey from being politically uninvolved to becoming among those who died in the insurrection at the US Capitol in January last year. Mohyeldin speaks to Boyland’s family to try to figure out how Rosanna became a devoted Trump supporter, egged on by conspiracy theories. The episodes include one on the investigation into the insurrection and Rosanne’s death as well as the debate over the autopsy report.

???? UNDER THE LAMPLIGHT-

enterprise

WHAT’S NEXT- How to use marketing to make it to the top: In The Hawke Method, Erik Huberman, the Founder and CEO of Hawke Media, argues that there's a common framework behind every successful marketing strategy — one that over 3k brands used to soar to the top. Huberman delves into his holistic approach to marketing, stressing on the three core elements: Awareness, nurturing, and trust. Marketing can often be overwhelming, with new techniques and trends emerging very quickly. The book is a good way to get a bird’s eye view of the space and assess your business’ marketing endeavors from a new perspective. Huberman makes complicated concepts simple and utilizes a ton of examples that are applicable to every type of business, whether it’s B2B or B2C.

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