Back to the complete issue
Thursday, 30 May 2019

Mintrics announces USD 500k investment round earmarked for US expansion

STARTUP WATCH- Egyptian social video analytics platform Mintrics is looking to raise USD 500k in an investment round, with which it plans to set up a sales office in the US, growth hacker Adel Heikal tells Ventureburn. Hawaii-based accelerator Blue Startups is among the investors participating in the funding round, which is likely to conclude within two months, Heikal added. This follows an announcement from Mintrics earlier this week that it was the first startup from the MENA region to be accepted into Blue Startups’ 11th accelerator program, where it will receive funding of up to USD 350k.

What is Mintrics? The platform uses machine-learning algorithms to help video publishers understand how their content is performing and how it could be improved. It allows creators to assess their competition and spot industry trends, enabling them to increase their viewership and engagement. Launched in 2016, and with a team of 10 in offices in Cairo and Dubai, Mintrics now has 18 clients, including Discovery Networks, YouTube and the Dubai Future Foundation. Dubai-based private equity firm Numu Capital invested an undisclosed amount in the company in 2017.

Enterprise is a daily publication of Enterprise Ventures LLC, an Egyptian limited liability company (commercial register 83594), and a subsidiary of Inktank Communications. Summaries are intended for guidance only and are provided on an as-is basis; kindly refer to the source article in its original language prior to undertaking any action. Neither Enterprise Ventures nor its staff assume any responsibility or liability for the accuracy of the information contained in this publication, whether in the form of summaries or analysis. © 2022 Enterprise Ventures LLC.

Enterprise is available without charge thanks to the generous support of HSBC Egypt (tax ID: 204-901-715), the leading corporate and retail lender in Egypt; EFG Hermes (tax ID: 200-178-385), the leading financial services corporation in frontier emerging markets; SODIC (tax ID: 212-168-002), a leading Egyptian real estate developer; SomaBay (tax ID: 204-903-300), our Red Sea holiday partner; Infinity (tax ID: 474-939-359), the ultimate way to power cities, industries, and homes directly from nature right here in Egypt; CIRA (tax ID: 200-069-608), the leading providers of K-12 and higher level education in Egypt; Orascom Construction (tax ID: 229-988-806), the leading construction and engineering company building infrastructure in Egypt and abroad; Moharram & Partners (tax ID: 616-112-459), the leading public policy and government affairs partner; Palm Hills Developments (tax ID: 432-737-014), a leading developer of commercial and residential properties; Mashreq (tax ID: 204-898-862), the MENA region’s leading homegrown personal and digital bank; Industrial Development Group (IDG) (tax ID:266-965-253), the leading builder of industrial parks in Egypt; Hassan Allam Properties (tax ID:  553-096-567), one of Egypt’s most prominent and leading builders; and Saleh, Barsoum & Abdel Aziz (tax ID: 220-002-827), the leading audit, tax and accounting firm in Egypt.