What are you finding interesting this holy month? Long before your wallet ever starts seeing that hole get bigger, the pre-Ramadan social media conversationsPublicis Media Middle East looks at popular media trends in the run up to the holy month, which mostly boil down to four key topics: charity, food, TV shows, and the countdown to Eid. According to the study, Ramadan conversations recorded 605k mentions on social media from March until late April, with topics ranging from Iftar/Suhoor events, offers on staple Ramadan goods, and the sense of community, to Ramadan cuisine cravings and spiritual tips. The study also looks at pre-Ramadan product associations, with consumers (mostly in Egypt) look forward to Pepsi and Vodafone ads in particular.