Shell Rimula unveiled its newest generation of heavy duty diesel lubricants, API CK-4, at a global event in Milan last month to emphasize how the new product was designed with an eye for environmental concerns and fuel efficiency. The new line of lubricants was engineered to be thinner than previous products — which makes it easier to pump and therefore cuts down on fuel consumption, Global OEM Technological Manager, Dan Arcy explained. Shell relied on a fuel economy model to develop a lubricant that increases fuel efficiency without deviating from its core function of protecting the vehicle’s internal component against expected wear and tear.

Egypt was one of the priority destinations for the company’s research for the new line. “We do know that [Egypt is] a diverse environment. The driving conditions are a bit different, the terrain is a bit different … you’re seeing a lot of stop-and-go when you’re dealing with high traffic,” Global Brand Marketing Manager for heavy duty diesel oils Chris Guerrero told Enterprise. The Egyptian market is largely in up to speed with the trends and developments in the lubricants industry, but one of the largest concerns identified among its consumers at the moment is the need to increase road safety. These concerns feed back into Rimula’s research process to provide a more comprehensive portfolio of products.