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Thursday, 7 September 2017

Orange Egypt to amend most recent ad after “viewers” deemed it offensive to senior citizens

Senior executives from Orange Egypt promised to commit seppuku and take theiradvertising agency with them after the mobile operator’s latest advert ran afoul of the Consumer Protection Agency (CPA), which claims to have received citizen complaints about the advert via the Social Solidarity Ministry (who says beggars can’t be choosers). CPA boss Atef Yacoub told the press on Wednesday, AMAY reports. (We may be exaggerating there with the suggestion that execs were mulling Japanese ritualized suicide. The Orange bosses have apparently said they would instead re-cut the ad or otherwise censor themselves.)

The complaints said the ad, which ran as part of Orange’s campaign to support Egypt inthe 2018 FIFA World Cup qualifiers, violates basic decorum and is offensive to senior citizens. That’s right, to geezers like some of us here at Enterprise. The ad features elderly, supposedly disease-ridden football fans rapping about how this might be their last chance to see Egypt make it to the FIFA World Cup, which hasn’t happened since 1990. Yacoub said Orange executives agreed to edit out parts viewers found offensive, claiming that their intention was to encourage senior citizens to join the fandom. A change of subsidized adult diapers may be in order, we suggest. You can check out the ad for yourselves here until it’s gone (runtime 1:44).

Guess what? Censorship works: Most of the other ads the Committee for the Promotion of Virtue and Prevention of Vice Consumer Protection Agency ordered censored back in Ramadan 2016 are now dead links on the interwebs, including spots from Juhayna, Birell, Cottonil and Dice. You can read here our original coverage of the ads (and a summary of how the offended).

And y’know what else? The poor and the gullible are being fleeced by psychic hotlines. We’re being scammed by illegal med ads on TV. Warranties are works of fiction at company after company. Those skin-whitening creams are flat-out racist — and unsafe. In fact, unsafe products are on shelves nationwide. The notion that sanitation companies honor their contracts in municipal areas is an outright joke. There are vehicles on the road with safety records that should give Evel Knievel pause. We are, folks, an emerging [redacted] market — consumer safety is bad enough to give a ‘western’ regulator the hives the moment he / she steps off the aircraft onto our fair soil. And “disrespectful” ads are a priority?

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