Consumer Protection chief going after Pizza Hut, calls for one-day retail boycott: The Consumer Protection Agency (CPA) has asked the Prosecutor General’s Office to open an investigation into its allegations that Americana Group has violated Consumer Protection Act in its pricing of “value meals” at Pizza Hut, Al Mal reports. The company had reportedly changed the price of the meal following the implementation of the value-added tax — but had continued to advertise the old price, according to an unnamed company source.

Meanwhile, CPA head Atef Yacoub, who fancies himself the Czar of Shopping, is calling for a one-day moratorium on shopping on 1 December to “pressure retailers” to lower prices. In an interview with Al Hayah Al Youm (run time 10:22), Yacoub welcomed the involvement of civil society, and emphasized that the consumer needs to take action. The first day of any month is ideal time to pressure retailers because it’s the peak spending day of the month, he claimed.