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Monday, 14 February 2022

A series telling the true story of a woman who built a luxurious persona + The essentials of scaling your business

???? ON THE TUBE TONIGHT-

(all times CLT)

The latest con artist show to hit the tube: Inventing Anna tells the story of a woman who convinced New York’s elite that she was a German heiress, playing the part so magnificently that she was able to live a life of luxury based on virtually nothing for years. The new Netflix limited series has made it to the top 10 charts here in Egypt this past week and has garnered positive reviews for its on-point cast that keep the audience hooked. Anna Delvey — born Anna Sorokin — spent her days oozing poise and grace, suggesting fancy wines for every meal and being the life of every party. It was this charisma that allowed her to scam everyone from defrauded banks, art collectors, and gallery owners to fashionistas and socialites out of USD hundreds of thousands. Journalist Vivian Kent was the one who finally sniffed her out and brought the story to light; the series also follows her story as she investigates the fancy con artist. Sorokin was then charged with various counts of larceny and other crimes, and in April 2019 found guilty of eight of them — but it was one hell of a ride till then, writes The Guardian.

We’re looking forward to a couple of matches today in the European leagues: Real Mallorca meets Athletic Bilbao in La Liga at 10pm, while Spezia and Fiorentina will compete today in Serie A at 9:45 pm.

In the Egyptian League: Misr Lel Makassa hosts El Gaish at 8pm, while the match between Al Ittihad and Eastern Company kicked off at 3pm and is still ongoing as we dispatch.

???? OUT AND ABOUT-

(all times CLT)

Celebrate Valentine’s Day tonight with a Salsa lesson by Soul Motion Studio. The one-hour class will begin at 7pm at Cairo Jazz Club 610. PS: You don’t need a partner to join in on the fun.

Or you could join a contemporary dance workshop (unrelated to V-day): The Dynamic Flow workshop is part of the Unuk Dance Collective and will take place today at 7pm at Dokki’s Cultograph.

Almashrabia Gallery is hosting solo exhibit Just A Dream by artist Shahira Shoukry.

???? UNDER THE LAMPLIGHT-

enterprise

Scalable ideas share a common set of attributes, argues John A. List in his new book, The Voltage Effect. Scaling is an essential requirement for the success of your business, but the startup world is still struggling to understand the “why” of some ideas skyrocketing while others fail. As an economist, List explores this phenomenon to outline the factors that go into the equation and how to use them to your advantage to create business models that can grow exponentially. These businesses need to achieve “high voltage” — or the ability to be replicated at scale, he argues. Drawing on research and examples from business, policy making, education, and public health, List creates a guidebook on the strategies that organizations must encompass and how to assess the vital signs that a scalable idea must possess.

Enterprise is a daily publication of Enterprise Ventures LLC, an Egyptian limited liability company (commercial register 83594), and a subsidiary of Inktank Communications. Summaries are intended for guidance only and are provided on an as-is basis; kindly refer to the source article in its original language prior to undertaking any action. Neither Enterprise Ventures nor its staff assume any responsibility or liability for the accuracy of the information contained in this publication, whether in the form of summaries or analysis. © 2022 Enterprise Ventures LLC.

Enterprise is available without charge thanks to the generous support of HSBC Egypt (tax ID: 204-901-715), the leading corporate and retail lender in Egypt; EFG Hermes (tax ID: 200-178-385), the leading financial services corporation in frontier emerging markets; SODIC (tax ID: 212-168-002), a leading Egyptian real estate developer; SomaBay (tax ID: 204-903-300), our Red Sea holiday partner; Infinity (tax ID: 474-939-359), the ultimate way to power cities, industries, and homes directly from nature right here in Egypt; CIRA (tax ID: 200-069-608), the leading providers of K-12 and higher level education in Egypt; Orascom Construction (tax ID: 229-988-806), the leading construction and engineering company building infrastructure in Egypt and abroad; Moharram & Partners (tax ID: 616-112-459), the leading public policy and government affairs partner; Palm Hills Developments (tax ID: 432-737-014), a leading developer of commercial and residential properties; Mashreq (tax ID: 204-898-862), the MENA region’s leading homegrown personal and digital bank; Industrial Development Group (IDG) (tax ID:266-965-253), the leading builder of industrial parks in Egypt; Hassan Allam Properties (tax ID:  553-096-567), one of Egypt’s most prominent and leading builders; and Saleh, Barsoum & Abdel Aziz (tax ID: 220-002-827), the leading audit, tax and accounting firm in Egypt.