Insurance giant MetLife has partnered with Egyptian pharma app Yodawy to launch a digital platform allowing its users to manage prescriptions, order medication and book consultations, the companies announced in a statement (pdf). “The MetLife-Yodawy partnership will alleviate many of the complexities of medical insurance claims, as well as introduce new services to MetLife insured members in Egypt,” the statement reads.

WATCH THIS SPACE- If recent discussions we’ve had with two of the more interesting playersi the field are anything to go by, insurance companies bundling digital services for policy holders will be big business in the coming years.

IN OTHER INDUSTRY NEWS- Sales of meds from private pharma companies grew 3.4% in August to EGP 6.8 bn, Souq Al Dawaa reports, citing unnamed industry sources. On a m-o-m basis, sales rose 1.5% from EGP 6.7 bn in July. Sales during the first eight months of the year have inched up 0.49% y-o-y to EGP 50.7 bn. Novartis, Amoun, Glaxo-Smith Kline, Sanofi and Eva Pharma were the biggest distributors during the month, while AUG Pharma topped the list of fastest-growing companies by sales for the second month in a row.