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Wednesday, 8 February 2023

Homegrown adtech startup Gameball bags USD 3.5 mn seed round

Gameball raises USD 3.5 mn in seed funding: Homegrown customer loyalty platform Gameball has raised USD 3.5 mn in seed funding from global and regional investors, the company said in a press release yesterday. Global investor 500 Global, Africa-focused funds P1 Ventures and Launch Africa, and Middle East VCs Seedra Ventures, Arzan Venture Capital, Propeller and Core Vision all participated in the round alongside regional angel investors.

About Gameball: Founded in 2020 by Egyptian entrepreneurs Ahmed Khairy (LinkedIn), Ahmed El Assy (LinkedIn) and Omar Alfar (LinkedIn), Gameball operates a customer relationship management platform that uses customer data to help brands target shoppers through personalized loyalty schemes, messaging, and rewards. Since its founding, the company has worked with some 7k businesses and now handles transactions worth USD 260 mn each month, according to the statement.

Where the money’s going: Gameball plans to grow its upmarket business, make new hires, and launch on-the-ground operations in the KSA, Germany, and the UK.

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