BuzzFeed is the latest to join the ChatGPT bandwagon: The media company is set to begin collaborating with OpenAI, the company behind ChatGPT, to use AI to help create content for its audience, CNN reports. The digital content creator saw its “sagging” stock soar more than 85% to USD 3.87 today, compared to USD 0.95 on Thursday, when it made the announcement. “In 2023, you’ll see AI inspired content move from an R&D stage to part of our core business,” BuzzFeed CEO Jonah Peretti told employees.

Applications: The technology will be used to enhance quizzes, assist with brainstorming and to better tailor content to audiences, Peretti said in an email to company employees. However, BuzzFeed will not use AI to assist in writing news articles for the time being, according to CNN.

BuzzFeed is the largest media company to integrate OpenAI’s technology, but it’s not the first: Recently, CNET utilized an “internally designed AI engine” (not ChatGPT) to help with story creation. However, some of the articles were full of errors and later had to be corrected. The company’s Editor-In-Chief Connie Guglielmo apologized for the errors and said that new procedures have been established to avoid them in the future.

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Is the term “mummy” out? Museums in the UK have begun using other words to describe their displays of ancient Egyptian human remains, CNN reports. Instead, they are now using descriptors like “mummified human,” “mummified person,” or “mummified remains of…” with the name included, when it is known.

Why the change in terminology? One reason the new terms are being adopted and names are being included is to stress that they are remains of humans that were once alive. Visitor research into a display of a mummified Egyptian woman at the Great North Museum: Hancock in Newcastle, indicates that many visitors “did not recognize that she was a real person,” museum manager Adam Goldwater told CNN. The new terms encourage visitors to consider the previously living individuals.

It’s also part of a wider move away from imperial and colonial biases: The wording on a panel displayed alongside a mummified man has been changed at the National Museum of Scotland to focus on “how ancient Egypt was co-opted into the idea of ‘Western civilization,’ disconnecting Egypt's ancient heritage from modern Egypt.” It previously described how a British colonial official brought back the remains after working on dam-building initiatives on the Nile.

Dissociating from Hollywood portrayals: The new terminology can also set mummified human remains apart from how mummies are typically portrayed in popular culture. These portrayals frequently “undermine their humanity” through mummy's curse stories and by depicting them as supernatural creatures.