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Tuesday, 8 November 2022

Foodtech startup Brotinni closes USD 600k seed round

Online butcher Brotinni raised USD 600k in a seed round, it said in a statement (pdf) yesterday. The funding round was led by Innlife Investments.

Egypt’s first “dark butcher”: Founded in 2020 by CEO Dalia Abou Omar (LinkedIn), the startup sells fresh meat and poultry as well as frozen ready-to-cook products for home delivery. The company recently inaugurated its first fulfillment warehouse, piloting the dark store / kitchen concept for the meat industry.

The company plans to expand in Egypt: Brotinni currently operates in Greater Cairo, and has plans to open more “dark butchers” to serve customers in other parts of the country, Abou Omar told Enterprise. Brotinni’s products are available across a number of online grocery stores and will soon be available via its website and app, which she says are set to go live by the end of November.

Better tech, bigger fleets: The funding will go towards “enhancing the startup's technology with regards to the vacuum seal bags it uses … and increasing the size of its fleet to ensure fast shipping and same-day delivery,” Abou Omar told us.

THERE’S A NEW TRANSPORT APP IN TOWN-

Mainstream transport group Family Corp. and Softec Technologies have launched Move, a transport app in Greater Cairo and Alexandria, they said in a statement (pdf) yesterday. They plan through their partnership to invest EGP 10 mn in the next two years in the two cities.

Move has three different functions:

  • Move Commute: Commuters can book seats on scheduled bus routes with various subscription plans to make the commute more affordable. This service was launched as a soft launch in August.
  • Move Schools: The app allows parents to monitor school transport, notifying them when their children are on the bus and alerting them of possible delays. It was launched in October.
  • Move Courier: The companies will launch a courier service before the end of the year, allowing delivery drivers to optimize their routes and manage shipments.

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