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Tuesday, 1 November 2022

Forever is Now returns to the Giza Pyramids + Egyptian rappers get new regulations

The iconic Pyramids of Giza are once again the setting for the Forever is Now exhibition featuring 11 large-scale installations of contemporary art. Hosted by local consultancy Art d'Egypte, the grande exhibition opened last Thursday and will run through Wednesday, 30 November. Some 500k people attended last year’s run, while over a bn people watched via social media live streams.

This year Meta is pitching in: The social media giant is collaborating with Art D'Egypte to release custom Augmented Reality filters available only on Instagram. The filters will help visitors navigate the exhibition and learn more about the backstory of each artwork, reflecting the event's theme of fusing ancient heritage with contemporary art. This is Meta’s first XR investment in Egypt and the MENA region, according to a company statement (pdf).

Egyptian rappers, get your diss tracks ready: Local rappers are now obliged to have a band of six authorized musicians to obtain live performance permissions, Ahram Online reports citing an announcement by Musicians Syndicate head Mostafa Kamel. Rappers also need to sign a pledge similar to one signed by Mahraganat singers last month, refraining from using indecent lyrics and committing to the set band formation.

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