Back to the complete issue
Sunday, 5 June 2022

TikTok is for more than mindless laughs + New-age Tamagotchi forays into virtual parenting

You think TikTok is just for Crinjaat, lip synching, and the yoof? Its latest foray into books suggests otherwise. BookTok, the literary branch of video-sharing app TikTok, is driving book sales at scale, the Financial Times reports. BookTok videos — usually short videos where people talk about their favorite books — have clocked up some 56.6 bn views in the past four years, according to TikTok. And while BookTok’s appearance at established events in the global literary calendar — like the UK’s Hay Festival — offers festival goers fresh ways to engage with reading as a discipline, publishers say it’s also helping to spur the thing that matters most to them: An increased bottom line.

New-age Tamagotchi: Virtual parenting edition. Remember Tamagotchis, the widely-popular Japanese digital pets that were sold in small devices in the 90s? Just like actual pets, Tamagotchis needed to be cared for, loved and fed — digitally. Now, Tamagotchi kids are about to make a debut, according to artificial intelligence expert Catriona Campbell. Your computer-generated offspring will cuddle with you, play with you, grow with you, and even look like you, Campbell claims, adding that this could be the world’s remedy to overpopulation. As the financial burdens of bringing a child into the world continue to rise, virtual babies will cost next to nothing to bring up in the metaverse, she points out. “Virtual children may seem like a giant leap from where we are now, but within 50 years technology will have advanced to such an extent that babies which exist in the metaverse are indistinct from those in the real world,” she writes in her new book, AI by Design: A Plan For Living With Artificial Intelligence. “As the metaverse evolves, I can see virtual children becoming an accepted and fully embraced part of society in much of the developed world,” Campbell concludes.

Enterprise is a daily publication of Enterprise Ventures LLC, an Egyptian limited liability company (commercial register 83594), and a subsidiary of Inktank Communications. Summaries are intended for guidance only and are provided on an as-is basis; kindly refer to the source article in its original language prior to undertaking any action. Neither Enterprise Ventures nor its staff assume any responsibility or liability for the accuracy of the information contained in this publication, whether in the form of summaries or analysis. © 2022 Enterprise Ventures LLC.

Enterprise is available without charge thanks to the generous support of HSBC Egypt (tax ID: 204-901-715), the leading corporate and retail lender in Egypt; EFG Hermes (tax ID: 200-178-385), the leading financial services corporation in frontier emerging markets; SODIC (tax ID: 212-168-002), a leading Egyptian real estate developer; SomaBay (tax ID: 204-903-300), our Red Sea holiday partner; Infinity (tax ID: 474-939-359), the ultimate way to power cities, industries, and homes directly from nature right here in Egypt; CIRA (tax ID: 200-069-608), the leading providers of K-12 and higher level education in Egypt; Orascom Construction (tax ID: 229-988-806), the leading construction and engineering company building infrastructure in Egypt and abroad; Moharram & Partners (tax ID: 616-112-459), the leading public policy and government affairs partner; Palm Hills Developments (tax ID: 432-737-014), a leading developer of commercial and residential properties; Mashreq (tax ID: 204-898-862), the MENA region’s leading homegrown personal and digital bank; Industrial Development Group (IDG) (tax ID:266-965-253), the leading builder of industrial parks in Egypt; Hassan Allam Properties (tax ID:  553-096-567), one of Egypt’s most prominent and leading builders; and Saleh, Barsoum & Abdel Aziz (tax ID: 220-002-827), the leading audit, tax and accounting firm in Egypt.