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Thursday, 3 March 2022

Childcare e-commerce platform Mumerz gets USD 1.2 mn in pre-seed investment

E-commerce platform Mumerz has raised USD 1.2 mn in a pre-seed funding round led by Disruptech Ventures, co-founder and CMO Nadia Gamal El Din told Enterprise, confirming a report from Magnitt.

National growth, more customer support + an app coming: The funds will go towards expanding the platform’s product portfolio and nationwide reach, and increasing investments in customer experience, Gamal El Din told us. The company is preparing to launch an app within weeks, Gamal El Din said, adding that Mumerz also hopes to expand outside of Egypt in the coming years.

About Mumerz: The parent community support and e-commerce platform, which launched in January and is currently available in Cairo, Giza and Alexandria, was co-founded by Gamal El Din, alongside CEO Amir Shenouda and Salah Ghobrial. The platform bills itself as Egypt’s largest online store for baby products, and promises next-day delivery, online shopping assistance and competitive market prices.

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