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Tuesday, 24 August 2021

Health management player Heka raises pre-seed funding

Cairo-based health management startup Heka has raised a seven-figure USD pre-seed funding round led by angel investor Mohamed El Khamissy, founder Maged Nadim told Enterprise. The investment will be used to expand Heka’s verticals — Self Juicery + Health House and Reviv Egypt, along with a third undisclosed vertical poised to launch before year’s end. The funds will also pave the way for digitizing Heka’s infrastructure and growing its online presence. El Khamissy is already a major shareholder in Reviv — a leading global provider of intravenous therapy and vitamin injections that Heka had franchised in Cairo earlier this year.

What’s Heka? Recently founded by Maged Nadim, the company is looking to lead the drive for preventive healthcare and wellness in Egypt through its growing umbrella of verticals. Heka launched its health-conscious restaurant and juice bar, Self Juicery + Health House, in 2018, and now runs six branches of the business across the country, emphasizing organic and plant-based food options. Heka then expanded into preventative med and rehabilitative care by bringing the Reviv to Egypt in early 2021, with two branches now operating.

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