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Thursday, 15 July 2021

Egyptian events startup Eventtus acquired by US’ Bevy

US event management platform Bevy has acquired Egyptian startup Eventtus, the company announced in a statement (pdf) yesterday. Bevy, which provides an end-to-end conferencing and virtual events platform, will integrate Eventtus’ technology into its services and bring its 20 staff members, including founders Mai Medhat and Nihal Fares, onto the Bevy team. The value of the transaction was not disclosed.

What will each company bring to the table? Eventtus’ mobile in-person conference app and its other engagement tools will be integrated into Bevy’s tech stack, helping it to offer a more comprehensive service covering virtual, in-person and hybrid events. Bevy will provide scale, in terms of its global offering and customer base, which includes Facebook, Google and Salesforce.

And what will the company structure look like? Medhat will be appointed VP of innovation and will lead growth and development across all departments, while co-founder Fares will be director of product management, responsible for product integration and everything around in-person, hybrid and virtual events. All this will take place under Bevy’s name. “We will leverage the Eventtus brand as well, but how exactly that will happen we’ll figure out in the coming months,” Medhat adds. The company’s official HQ will be in Palo Alto, California.

Bevy was one of Eventtus’ customers, according to founder of Eventtus Mai Medhat, who tells us that they had known Bevy’s CEO and co-founder Derek Andersen for the past four years and had worked together on several events around the world. The discussions about an acquisition came along after Bevy raised USD 40 mn in a series C funding round in March.

The main ingredient that led to this moment was Eventtus’ investment in its product and user experience from day one, Medhat explains.We never compromised on the technical aspect and user experience, and we hired accordingly,” she adds. “This was the best investment we ever put in our company.” Additionally, the company had always tried to reach out to international clients to broaden its scope beyond the region – and that is how Bevy came along.

About Eventtus: Eventtus is an event tech company that empowers conferences and exhibitions in 35 countries to create virtual, in-person and hybrid event experiences using tech solutions. The different solutions it offers event planners include a mobile event app, virtual events platform, ticketing and registration, lead retrieval app and business intelligence reports.

It has attracted some of the biggest regional and global tech investors since its inception in 2012, including Algebra Ventures and 500 Startups.

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