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Monday, 5 April 2021

TE is most influential local brand in Egypt -Ipsos

Telecom Egypt ranked at the top of an Ipsos ranking of the most influential local brands in Egypt for 2020, with payment solutions provider Fawry coming in second. El Araby, the National Bank of Egypt, Cottonil, Venus, Chipsy, Tornado, Banque Misr and Aman also made the top 10. The survey (pdf) is based on an online poll of 1.2k people and covers 120 top local and international brands. Jump to slide 58 for this list.

Google topped a list of the most influential brands in Egypt. The list was dominated by tech brands, with Facebook coming in second, followed by Whatsapp and Youtube. E-commerce sites also featured prominently, with Jumia and Souq coming in 7th and 10th respectively. Jump to slide 57 for this list.

By industry, Ipsos says the most influential brands are: Nescafé (food and grocery), McDonald’s (fast food), Jumia (online retail), Vodafone (telecom), Google (tech), BMW (automotive), Facebook (social media), National Bank of Egypt (banking) and Elaraby (retail).

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