Swvl courts businesses + students
Swvl is planning to begin offering rides to employees and students through B2B partnerships with private and public businesses of all sizes, as well as schools and universities, the mass-transport app’s corporate director Khaled Metwaly said, according to Al Mal. The plan will see the company expand its business after catering primarily to individuals, Metwally said. The company is banking on the growth potential — and, one presumes, lower cost of sales — of the market of transporting employees and students to and from workplaces and schools, especially as large government agencies and companies are starting to relocate to the new administrative capital, Metwally added. Swvl had launched Swvl Business, which provides tailored routes and schedules for businesses, in Jordan late last year.