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Tuesday, 23 March 2021

A fifth of Egyptians shopped online more last Ramadan because of covid-19, Facebook says

Covid-19 is pushing more people to do their Ramadan shopping online, with 22% of adults surveyed in Egypt saying they spent more time shopping online last Ramadan because of the pandemic, and 41% saying they use their phone more during the Holy Month, according to insights from Facebook’s Ramadan Consumer Report on Egypt. The survey is part of a wider poll of 17.7k people from eight Muslim-majority countries designed to measure people’s shopping behaviour and media consumption during the holy month. The power of social media marketing is apparent, with over half of those surveyed saying they looked to Facebook-owned services for shopping ideas and 67% saying they looked online in general. Advance shopping is also likely to continue to be a trend, with 38% saying they start planning their shopping at least a month before Ramadan, and 35% saying they had completed it before the holy month began.

You have exactly three weeks to go before the start of Ramadan.

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