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Tuesday, 17 December 2019

The next generation of Azza Fahmy tells her side of the story

Many of you know the story of Azza Fahmy, the female jeweler who made a huge mark on a male-dominated industry, but this is a new tale to be told. We talked to Fatma Ghali, the managing director of Azza Fahmy and the jewelry guru’s daughter, about what it takes to inherit a business and take it global. While Fatma always thought she’d take on the design side of things, she naturally fell into the business role and has since expanded the brand outside of Egypt to the US and Europe. Marketing jewelry with an Arab/African twist outside of the region isn’t always an easy task, but under Fatma’s leadership the Azza Fahmy brand has been embraced by consumers far beyond the borders of Om El Donia.

** Listen to this week’s Making It episode (runtime 29:27) on our website | Apple Podcast | Google Podcast.

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