With this talk of summer and travel, is it a good idea to opt for an “unmissable” destination? If it seems a wee bit sadistic to talk about the evils of tourism when our own beleaguered tourist economy is just starting to reemerge, bear with us — we have a point. The Guardian reports that must-see cities like Venice, Florence, and Paris are starting to groan under the weight of ‘city break’ tourism: Short trips that hit the highlights with ever-growing hordes of sheepy tourists which strain infrastructure and bombard residential space through apps like Airbnb. Adding insult to injury, the World Economic Forum found that “as little as 5-10% of the money tourists spend remains in the destinations they visit.” The result is that residents no longer find the pros of tourism to outweigh the cons.

Cue the rise of sustainable tourism: Dissatisfaction puts local authorities in a tight spot as they struggle to grow a profitable industry without alienating residents. So they are working to encourage repeat visitors by diversifying tourism offerings, a hugely important pivot. While sustainable tourism has been slow to gather steam, efforts to broaden the market are apparent. Specialist travel such as women’s group tours are starting to take off according to the NYT, journeying to destinations as far-flung as Norway (for polar bear cruises) and Hawaii (for meditation).