EXCLUSIVE- Trella raises >USD 600k in pre-seed funding round led by Algebra: Trella, the trucking marketplace that connects shippers to carriers, has announced that it has secured over USD 600k in a pre-seed funding round led by our friends at Algebra Ventures, who shared the announcement with us in a press release.

Founded in 2018, the tech platform has generated enormous investor interest, having tapped into the success of ride-hailing apps in the region to create a tailored solution for the freight industry, one that aims to reduce market fragmentation, improve efficiency and create a more transparent environment for both drivers and businesses. Among other services, it offers shippers and carriers access to an overview of pricing and payments, provides status updates and tracking, uses tech know-how to optimize dispatch, and analyzes transportation trends.

Also participating in this initial round of funding are seasoned angel investors Esther Dyson and Jambu Palaniappan, as well as global VCs and other strategic investors. Algebra Managing Partner Karim Hussein described the team behind Trella as “superstars … with proven execution ability.”