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Monday, 11 February 2019

Could car-sharing technology prove one disruption too many for the auto industry?

Could car-sharing technology prove one disruption too many for the auto industry? Car-sharing in Moscow, the world’s second most congested city, has skyrocketed in the last year, with the number of car-sharing vehicles in the city tripling to 16,500 by the end of 2018, and that number predicted to grow by 5,000 every year for the foreseeable future. As Bloomberg tells us, this looks set to not only change the way Muscovites move around their city, but will serve as an example — a dangerous one in the eyes of the auto industry — of how a local tech player turned traditional car ownership on its head.

With car-sharing services flooding the market with vehicles that range from the basic to the upmarket, at highly competitive prices, many local consumers are starting to see little sense in holding onto their own cars, which incur many unnecessary expenses. With car-sharing perhaps a first step to offering a fully-automated robo-taxi service, it seems very possible that car ownership will simply become obsolete, and soon.

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