Back to the complete issue
Sunday, 20 January 2019

Mercedes-Benz plans new cars assembly plant in Egypt

INVESTMENT WATCH- Mercedes-Benz plans new car assembly plant in Egypt: German car manufacturer Mercedes-Benz could “start” a new assembly plant in Egypt, Mercedes-Benz brand owner Daimler said in a statement on Friday. The plant will be built by a “local business partner” and in collaboration with the Egyptian government. The statement does not provide further details on the expected timeline or investment value of the facility. Industry watchers told Al Masry Al Youm that the company will likely resume operations through Egyptian German Automotives (EGA), focusing on four-wheel drive vehicles.

A welcome shot in the arm for the investment climate:  “Egypt is an attractive and competitive location for production and supporting logistics … With our broad-based product portfolio, our electric initiative as well as our expertise in respect of modern mobility concepts, we are ready to support the Egyptian authorities in related projects,” Markus Schäfer, member of the Divisional Board of Mercedes-Benz Cars said in the statement. Daimler sold its stake in 2015 in the Egyptian German Automotive Company, suggesting at the time that margins were better importing fully-assembled vehicles as preferential custom duties for European cars were coming into effect and the USD shortage was mounting.

Ittihadiya welcomed the announcement, saying it is “a step that reflects the improvement of the investment environment and the performance of business in Egypt.”

Enterprise is a daily publication of Enterprise Ventures LLC, an Egyptian limited liability company (commercial register 83594), and a subsidiary of Inktank Communications. Summaries are intended for guidance only and are provided on an as-is basis; kindly refer to the source article in its original language prior to undertaking any action. Neither Enterprise Ventures nor its staff assume any responsibility or liability for the accuracy of the information contained in this publication, whether in the form of summaries or analysis. © 2022 Enterprise Ventures LLC.

Enterprise is available without charge thanks to the generous support of HSBC Egypt (tax ID: 204-901-715), the leading corporate and retail lender in Egypt; EFG Hermes (tax ID: 200-178-385), the leading financial services corporation in frontier emerging markets; SODIC (tax ID: 212-168-002), a leading Egyptian real estate developer; SomaBay (tax ID: 204-903-300), our Red Sea holiday partner; Infinity (tax ID: 474-939-359), the ultimate way to power cities, industries, and homes directly from nature right here in Egypt; CIRA (tax ID: 200-069-608), the leading providers of K-12 and higher level education in Egypt; Orascom Construction (tax ID: 229-988-806), the leading construction and engineering company building infrastructure in Egypt and abroad; Moharram & Partners (tax ID: 616-112-459), the leading public policy and government affairs partner; Palm Hills Developments (tax ID: 432-737-014), a leading developer of commercial and residential properties; Mashreq (tax ID: 204-898-862), the MENA region’s leading homegrown personal and digital bank; Industrial Development Group (IDG) (tax ID:266-965-253), the leading builder of industrial parks in Egypt; Hassan Allam Properties (tax ID:  553-096-567), one of Egypt’s most prominent and leading builders; and Saleh, Barsoum & Abdel Aziz (tax ID: 220-002-827), the leading audit, tax and accounting firm in Egypt.