Back to the complete issue
Monday, 14 January 2019

Zooba to open first US branch in Manhattan

EXCLUSIVE- Zooba raises USD 4mn in funding for drive to expand into New York. Our friends at Egyptian street food restaurant chain Zooba are set to open their first US location in the Manhattan neighborhood of Nolita, according to an emailed statement (pdf). The Egyptian dining chain raised USD 4mn to fund the flagship outlet as part of its “long-term aim of spreading across the US like bessara on baladi bread.” Key team members including founder and CEO Chris Khalifa will be relocating stateside to oversee the expansion, which will begin with the “scale out of the Zooba brand in the city.” Former Zooba marketing manager Ahmed Fahmy will take over as Egypt country manager. “Representing Egyptian street food and culture the world over is no longer simply our goal; it is our mission,” the company said.

Zooba is also expanding into Saudi Arabia and Bahrain, where it recently signed its first franchise agreement, Khalifa told us yesterday from New York, adding that he expects the company’s first location to open in Riyadh before this summer. The run caps a busy fall-winter season for the restaurant company, which launched a new menu in October and opened a branch in Sheikh Zayed in November that gives it six locations in the Greater Cairo Area. Zooba opened its doors on 31 March 2012.

Pictured above: The light grayish building on the corner is the home of Zooba’s future flagship restaurant in Manhattan.

Enterprise is a daily publication of Enterprise Ventures LLC, an Egyptian limited liability company (commercial register 83594), and a subsidiary of Inktank Communications. Summaries are intended for guidance only and are provided on an as-is basis; kindly refer to the source article in its original language prior to undertaking any action. Neither Enterprise Ventures nor its staff assume any responsibility or liability for the accuracy of the information contained in this publication, whether in the form of summaries or analysis. © 2022 Enterprise Ventures LLC.

Enterprise is available without charge thanks to the generous support of HSBC Egypt (tax ID: 204-901-715), the leading corporate and retail lender in Egypt; EFG Hermes (tax ID: 200-178-385), the leading financial services corporation in frontier emerging markets; SODIC (tax ID: 212-168-002), a leading Egyptian real estate developer; SomaBay (tax ID: 204-903-300), our Red Sea holiday partner; Infinity (tax ID: 474-939-359), the ultimate way to power cities, industries, and homes directly from nature right here in Egypt; CIRA (tax ID: 200-069-608), the leading providers of K-12 and higher level education in Egypt; Orascom Construction (tax ID: 229-988-806), the leading construction and engineering company building infrastructure in Egypt and abroad; Moharram & Partners (tax ID: 616-112-459), the leading public policy and government affairs partner; Palm Hills Developments (tax ID: 432-737-014), a leading developer of commercial and residential properties; Mashreq (tax ID: 204-898-862), the MENA region’s leading homegrown personal and digital bank; Industrial Development Group (IDG) (tax ID:266-965-253), the leading builder of industrial parks in Egypt; Hassan Allam Properties (tax ID:  553-096-567), one of Egypt’s most prominent and leading builders; and Saleh, Barsoum & Abdel Aziz (tax ID: 220-002-827), the leading audit, tax and accounting firm in Egypt.