What exactly is CBD anyway? Consumer products of cannabidiol (CBD) are expected to reach USD 1 bn by 2020. But according to Vox, we don’t know all that much about this compound found in cannabis. CBD is non-psychoactive, meaning that it won’t get you high. Currently used to treat a variety of medical conditions, CBD is also the focus of a consumer craze. Dog treats, facials, coffee — you name it, it’s been CBD-ed.

Shifting attitudes belie the dangers of this poorly regulated market: Shifting attitudes in the medical profession mean that CBD is becoming increasingly “legit,” with the World Anti-Doping Agency taking it off its banned substances list. However, CBD consumer products sold online and in store are both largely unregulated and of extremely low dosage. Perhaps more importantly, CBD products have been found to contain THC, the cannabinoid responsible for the high associated with smoking marijuana, or other psychoactive ingredients (watch, runtime: 4:50).