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Thursday, 25 October 2018

UberEats bites hard into food delivery business

UberEats has a secret sauce that has allowed to become a dominant player in delivery tech: Delivering for more than 1,600 restaurants around the world, UberEats is the fastest growing player in the booming food delivery industry, according to Bloomberg. Since its Toronto launch in December 2015, the delivery app has signed agreements that has seen it roll out in more than 300 cities (including Cairo. Unless you live in Maadi or New Cairo. Which, apparently, UberEats doesn’t think are part of Cairo). The company’s delivery empire has grown by as much 20% per year and is expected to reach north of USD 75 bn by 2022.

Synergy of data and food: Part of what Uber Eats does is provide demand-related data to restaurants to help them boost sales. “When the virtual restaurant team notices supply gaps in any given _neighborhood—if, say, the data show that the number of brunch places is lower than could be served based on searches—they’ll begin contacting businesses in the area.” Thanks to the service, Miami-based MIA Wings, for example, had an 80% increase in revenue after the company advised it in September to start delivering chicken wings. Similarly, Sultan, a Turkish restaurant in Montreal, changed its name to French Takos after UberEats advised it to start selling the product, which proved to be a hit among customers.

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