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Tuesday, 9 October 2018

Reconstructed by Zeina Soliman

From Louis Vuitton handbags to Adidas kicks, Zeina Soliman can transform any article of clothing into a customized work of art. At just 16 years old, Cairo American College student Soliman is using her business — Reconstructed — to give brand name items a sense of uniqueness through pop art-inspired personalized designs. Drawing on her father’s business mindset and her mother’s artistic talent, Soliman brought Reconstructed to fruition after she piqued her friends’ interest with her splatter-painted white sneakers, which she had done herself. A custom-designed pair of shoes can set you back EGP 600-1,000, while bags cost anywhere between EGP 1,200 and 2,000. The young entrepreneur already has her eyes set on expanding Reconstructed beyond Egypt and taking on larger projects, such as customizing designs on buildings — and even planes.

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