You know it. We know it. The 90s were the best decade
You know it. We know it. The New York Times knows it: The 90s were the best decade (we’re more than just a little bias). We here at Enterprise cannot stop living in the past. Our nostalgia, particularly for the 1980s, has been very pronounced. But in the interest of full disclosure, we’d like to admit that for the majority of us here, the 1990s is as far back as our sentient brains can remember. The 90s sat on the cusp of modern-age advancements but still maintained a large degree of olden-day simplicity, TV and music from the decade remain incomparable, and it just seems like a lot of our modern-day woes did not exist back then. And there’s empirical evidence to back the claim that the 90s were the best decade on record, especially for the US, Kurt Andersen writes for the Gray Lady. The American economy prospered during the decade, with unemployment dropping effectively to zero and median household incomes rising. Globally, the Soviet Union collapsed, South Africa dismantled apartheid, Israel and Palestine signed the Oslo Accords.
It was the little things: Those of us who were kids during the 90s may not remember the fall of the Soviet Union, but we definitely remember owning a Tamagotchi and wishing we owned a Talkboy after watching Home Alone 2, which Complex reminds us were among the decade’s most popular gadgets. And what was a 90s schoolgirl without her Lisa Frank binders and a ridiculously-flavored Lip Smackers lip balm?
And so, we’ve collectively decided, in a moment of millennial angst, to reach back into that decade of the Simpsons, tamaguchi, Titanic and the Backstreet boys. As you can see clearly from the stuff we’re about to list, it was indeed the best of times and the worst of times.