Dr. Oetker acquires 100% of Tag El Melouk
M&A WATCH- Dr. Oetker acquires 100% of Cook’s parent company Tag El Melouk. Tag El Melouk Food Industries is about to become a Dr. Oetker company after singing “definitive agreements” for the full sale of the company to the German multinational known for its cake mixes, frozen pizzas and other food products. Tag El Melouk is a market leader in the production of baking powder, vanilla and salt, among other products, having been founded in 1954 by the Paraskevas family, who were selling shareholders in the transaction. The sale was confirmed in a statement this weekend from Arqaam Capital (pdf) quoting Suleiman-Sebastien Paraskevas as a representative of the selling shareholders. Neither party has confirmed a price tag for the sale. We had previously noted domestic press reports that pegged the transaction value at about EGP 1 bn.
Advisors: Arqaam capital was sole sell-side advisor, while Matouk Bassiouny was legal counsel to the selling shareholders. Dr. Oetker had reportedly tapped CI Capital as buy-side advisor.