Back to the complete issue
Tuesday, 8 May 2018

Jumia is looking to unlicensed vendors to grow its business in Egypt

Jumia looks to make Egypt its biggest African market through unlicensed vendors: Online shopping platform Jumia is looking to Egypt’s unlicensed vendors to achieve its goal of making Egypt its biggest market in Africa, Tamim Elyan writes for Bloomberg. Jumia is “urging the government to regulate informal retailers by offering them tax incentives and cheap loans that would allow them to market their goods online,” CEO Hesham Safwat tells Elyan. The informal economy accounts for around 37% of Egypt’s GDP, but remains “off-bounds” for Jumia until it is incorporated into the official economy. These small-scale vendors would also stand to benefit significantly from offering their products through Jumia, which would allow them to expand their presence in Egypt without the hassle of logistics, Safwat notes.

Enterprise is a daily publication of Enterprise Ventures LLC, an Egyptian limited liability company (commercial register 83594), and a subsidiary of Inktank Communications. Summaries are intended for guidance only and are provided on an as-is basis; kindly refer to the source article in its original language prior to undertaking any action. Neither Enterprise Ventures nor its staff assume any responsibility or liability for the accuracy of the information contained in this publication, whether in the form of summaries or analysis. © 2022 Enterprise Ventures LLC.

Enterprise is available without charge thanks to the generous support of EFG Hermes (tax ID: 200-178-385), the leading financial services corporation in frontier emerging markets; SODIC (tax ID: 212-168-002), a leading Egyptian real estate developer; SomaBay (tax ID: 204-903-300), our Red Sea holiday partner; Infinity (tax ID: 474-939-359), the ultimate way to power cities, industries, and homes directly from nature right here in Egypt; CIRA (tax ID: 200-069-608), the leading providers of K-12 and higher level education in Egypt; Orascom Construction (tax ID: 229-988-806), the leading construction and engineering company building infrastructure in Egypt and abroad; Palm Hills Developments (tax ID: 432-737-014), a leading developer of commercial and residential properties; Etisalat Misr (tax ID: 235-071-579), the leading telecoms provider in Egypt; and Industrial Development Group (IDG) (tax ID:266-965-253), the leading builder of industrial parks in Egypt.