Back to the complete issue
Thursday, 19 April 2018

Facebook probably knows us better than we know ourselves

Facebook probably knows us better than we know ourselves. That’s right. Facebook is just like that annoying friend that never, ever forgets a thing. When Brian X. Chen downloaded a copy of his user profile, he was shocked to discover that not only is the amount of personal information we feed the social media network analyzed to determine our likes and interests, track our patterns, and tell advertisers what to throw in our faces; Facebook actually never deletes anything. “Most basic information, like my birthday, could not be deleted. More important, the pieces of data that I found objectionable, like the record of people I had unfriended, could not be removed from Facebook, either,” Chen writes for the New York Times. “There was so much that Facebook knew about me — more than I wanted to know.”

So what exactly does Facebook have on us? Well, everything. If you let it, Facebook can keep a record of your contact information, the full list of contacts on your phone, your address…you name it. “Facebook also kept a history of each time I opened Facebook over the last two years, including which device and web browser I used. On some days, it even logged my locations,” Chen says. The accompanying video to Chen’s piece (runtime: 3:30) even tells you that the posts we like and pages we visit are recorded and processed to determine so much about us, including relationship status and political and social views. It can even predict “life outcomes, like whether you will be addicted to substances, whether you will switch political parties, whether you’re physically healthy or unhealthy.”

Chen notes though that: “What Facebook retained about me isn’t remotely as creepy as the sheer number of advertisers that have my information in their databases.” And apparently, advertisers have more than one ‘legal’ channel that allows them to obtain our data. He advises everyone to take the plunge and download their data, but warns that “once you see the vast amount of data that has been collected about you, you won’t be able to unsee it.”

Facebook founder Mark Zuckerberg was forced to testify before Congress last week about data misuse and privacy, after 87 mn users’ data, including his own, were compromised in what is known as the Cambridge Analytica scandal.

Enterprise is a daily publication of Enterprise Ventures LLC, an Egyptian limited liability company (commercial register 83594), and a subsidiary of Inktank Communications. Summaries are intended for guidance only and are provided on an as-is basis; kindly refer to the source article in its original language prior to undertaking any action. Neither Enterprise Ventures nor its staff assume any responsibility or liability for the accuracy of the information contained in this publication, whether in the form of summaries or analysis. © 2022 Enterprise Ventures LLC.

Enterprise is available without charge thanks to the generous support of HSBC Egypt (tax ID: 204-901-715), the leading corporate and retail lender in Egypt; EFG Hermes (tax ID: 200-178-385), the leading financial services corporation in frontier emerging markets; SODIC (tax ID: 212-168-002), a leading Egyptian real estate developer; SomaBay (tax ID: 204-903-300), our Red Sea holiday partner; Infinity (tax ID: 474-939-359), the ultimate way to power cities, industries, and homes directly from nature right here in Egypt; CIRA (tax ID: 200-069-608), the leading providers of K-12 and higher level education in Egypt; Orascom Construction (tax ID: 229-988-806), the leading construction and engineering company building infrastructure in Egypt and abroad; Moharram & Partners (tax ID: 616-112-459), the leading public policy and government affairs partner; Palm Hills Developments (tax ID: 432-737-014), a leading developer of commercial and residential properties; Mashreq (tax ID: 204-898-862), the MENA region’s leading homegrown personal and digital bank; Industrial Development Group (IDG) (tax ID:266-965-253), the leading builder of industrial parks in Egypt; Hassan Allam Properties (tax ID:  553-096-567), one of Egypt’s most prominent and leading builders; and Saleh, Barsoum & Abdel Aziz (tax ID: 220-002-827), the leading audit, tax and accounting firm in Egypt.