Tourism Ministry expecting 2 mn Russian tourists this year
The Tourism Ministry is expecting 2 mn Russian tourists to visit the country this year, an source in the ministry told Reuters on Tuesday. He added that expectations are for more than 150k Russians to visit in the first quarter of the year before the resumption of flights to coastal cities in April. To that end, the Tourism Promotion Authority (TPA) is looking into launching a tourism promotion tour in Russia sometime within the next three months, TPA head Hisham El Demery said, Al Shorouk reports. The campaign could include inviting Russian celebrities to visit Egypt and pushing positive content about Egypt onto social media platforms.