Back to the complete issue
Monday, 8 January 2018

Tourist arrivals rise 55% y-o-y in first 11 months of 2017

Tourist arrivals increased 55% y-o-y in the first 11 months of 2017, Tourism Promotion Authority (TPA) head Hisham El Demery told the press on Thursday, Al Mal reports. Arab tourists accounted for 30% of Egypt’s tourist arrivals last year, up from 15% the year prior, while Asian tourists doubled to 10%. British tourist arrivals also jumped 30% in 2017, despite the continued flight bans, El Demery said. The average number of nights tourists spent in Egypt also increased 100% y-o-y during the same period. El Demery attributed the increase to tourism campaigns launched throughout the year aimed at improving Egypt’s image, in addition to the government’s strategy of diversifying source markets.

The TPA will press on with its promotional strategy in 2018, and will issue a new tender for a campaign manager in two months’ time, Al Borsa reports. Advertising agency JWT had signed a three-year, USD 66 mn contract with the Tourism Ministry in 2015 to lead the campaigns. The TPA’s promotional strategy for the year includes opening tourism offices abroad that have been shuttered over recent years to cut costs to meet the rising demand. The TPA will not be campaigning in Russia for the time being, however, as the government expects news on the return of direct air travel to drive sufficient tourist traffic.

Enterprise is a daily publication of Enterprise Ventures LLC, an Egyptian limited liability company (commercial register 83594), and a subsidiary of Inktank Communications. Summaries are intended for guidance only and are provided on an as-is basis; kindly refer to the source article in its original language prior to undertaking any action. Neither Enterprise Ventures nor its staff assume any responsibility or liability for the accuracy of the information contained in this publication, whether in the form of summaries or analysis. © 2022 Enterprise Ventures LLC.

Enterprise is available without charge thanks to the generous support of HSBC Egypt (tax ID: 204-901-715), the leading corporate and retail lender in Egypt; EFG Hermes (tax ID: 200-178-385), the leading financial services corporation in frontier emerging markets; SODIC (tax ID: 212-168-002), a leading Egyptian real estate developer; SomaBay (tax ID: 204-903-300), our Red Sea holiday partner; Infinity (tax ID: 474-939-359), the ultimate way to power cities, industries, and homes directly from nature right here in Egypt; CIRA (tax ID: 200-069-608), the leading providers of K-12 and higher level education in Egypt; Orascom Construction (tax ID: 229-988-806), the leading construction and engineering company building infrastructure in Egypt and abroad; Moharram & Partners (tax ID: 616-112-459), the leading public policy and government affairs partner; Palm Hills Developments (tax ID: 432-737-014), a leading developer of commercial and residential properties; Mashreq (tax ID: 204-898-862), the MENA region’s leading homegrown personal and digital bank; Industrial Development Group (IDG) (tax ID:266-965-253), the leading builder of industrial parks in Egypt; Hassan Allam Properties (tax ID:  553-096-567), one of Egypt’s most prominent and leading builders; and Saleh, Barsoum & Abdel Aziz (tax ID: 220-002-827), the leading audit, tax and accounting firm in Egypt.