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Wednesday, 25 October 2017

Edita commissions line two at E08 factory, launches packaged donuts

Egypt’s largest snackfood maker launches packaged donuts as it commissions second line at new factory: Edita Food Industries announced the commissioning (pdf) of the second line at its new E08 factory in Sixth of October’s Polaris Al-Zamil district. The first product off the line will be a TODO-branded donut. Edita says the E08 facility is set to house around 11 new lines. The new TODO Donut is the first mass-produced packaged donut in Egypt. Edita is billing the product as the latest in a string of “new and differentiated product launches … that aim to provide consumers with unique value propositions and create new demand in Egypt’s fast-growing snack food market. TODO is Edita’s in-house developed brand.” Edita first introduced packaged croissants with Molto in 1997. The company also pioneered the rusks category with Bake Rolls and, more recently, introduced the country’s first packaged brownies under its TODO line.

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