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Monday, 9 October 2017

CPA pulls Juhayna ad for being too depressing

There’s nothing left for corporate Egypt to do but band together and unleash its combined sense of humor on the Consumer Protection Authority. The CPA has figured out a way to lower the bar on overzealous censorship even further after banning a benign ad by Juhayna (watch, runtime: 1:59) in support of the national team for being “too depressing.” Anything short of a conclave of civil servants on antidepressants is too much for the crack investigators at the CPA. The ad tells the story of Mabrouk, an Egyptian football fan born after Egypt’s last World Cup entry in 1990. Mabrouk suffers repeated psychological trauma after Egypt’s every failure to qualify and is now in a near-catatonic state. The only way to prevent his imminent death would be for Egypt to qualify. Atef “Smiley-face” Yakoub appears to view the ad as insensitive to people suffering from those symptoms. So how about every ad for the next Black / White Friday in November be humorous?

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