As each attack targeting Egypt’s tourism leads to criticism of the authorities’ crisis management strategy, it may be wise to take a step back and review what international experts have to say, Mostafa El Naggar writes in Al Masry Al Youm. El Naggar urges the authorities to consult a guide published by the World Tourism Organization in 2005, which outlines measures such as preemptive planning for the worst and the correct promotion tactics to use after a crisis to counteract its negative effects. The most important element to focus on is preemptive security, particularly since the cost of adding an extra layer of security at tourist sites and resorts will always be smaller than the price the entire tourism industry pays for each attack, Al Shorouk’s Emad El Din Hussein says.