Back to the revival of tourism, where the number of tourists arriving in Egypt rose 51% year-on-year in the first four months of 2017, according to a Tourism Ministry statement. Arrivals from Ukraine and Poland more than doubled in 4M2017 compared to last year, while German arrivals increased by 50% y-o-y, Italian by 30%, and British by 20%. These increases come on the back of Egypt’s tourism promotional campaigns, which have launched in 11 overseas markets since September 2016, Tourism Promotion Authority chief Hisham El Demery said. The TDA has so far in 2017 used USD 9 mn of the yearly USD 22 mn earmarked for tourism campaigns, which will focus on marketing the winter season, El Demery said. 1Q2017 arrivals had also seen a 51% y-o-y jump.

Hurghada was the clear winner on the German package holiday market last month: Yet again, the recent resurgence has not gone unnoticed in the foreign press, with German travel outlet FVW noting that German bookings to Hurghada jumped a sharp 102% year-on-year in May, and declaring it the clear winner in German holiday package market. Meanwhile, Canadian publication Travel Week is charting the increase in the number of Canadian tourists visiting the country, noting that their numbers grew 22.9% in 1Q2017 (and 19% in March alone) despite repeated terrorist attacks. The conclusion: Egypt’s tourism market is definitely on the rebound.