Back to the complete issue
Wednesday, 22 February 2017

Stick a fork in Messi, he’s done.

Egypt, you have outdone yourself with this Messi trip. And not in a good way. To say the red carpet was rolled out for Barcelona superstar Lionel Messi’s welcome (organized by the ever-dignified folks at ONTV as part of the footballer’s hepatitis C “tour ‘n cure” ambassadorship) would be an understatement of epic proportions.

Celebrities and heads of state get the red-carpet treatment, but what took place last nightwas more akin to a rain dance offered in loving worship of a deity. After getting a tour of the Pyramids by none other than Egypt’s informal Antiquities Minister Zahi Hawass, the media-shy Messi was treated (to his own shock) to a fete at the Mena House Hotel that made Queen Elizabeth’s coronation look like your five-year old’s birthday party at Pizza Hut.

The gala was attended by seven cabinet ministers, including Finance Minister Amr ElGarhy (watch, runtime: 0:41 — caution, the amateur footage will make your head spin if the gala itself doesn’t.)

There to interview Messi was Amr Adib, dressed as if he was preparing to get on bendedknee and propose. Messi, who arrived in the longest motorcade in history (watch, runtime: 3:34), looked confused by all the attention. It may have been Adib’s voice — which literally made one of our writer’s cats lose its mind. Still, Messi had enough presence of mind to plug the Tour N’ Cure hepatitis C medical tourism program launched by Prime Pharma and spoke highly of the sites and people he met on his very brief trip here (watch, runtime: 2:17).

Having someone of Messi’s global fame visit Egypt to help give a boost to our tourismindustry is a great thing. But what message does it send when we take it overboard like this? Messi will not cure hep C, save tourism single handedly, or even prompt Adib to leave his wife.

Back to in the (relative) oasis of sanity that is Hona Al Assema: Host Lamees Al Hadidi discussed obstacles to exporting cotton with Hammad Abdallah, the head of the textiles division at the Engineers Syndicate, who implied that the government seemed disinterested in helping aid the struggling textile industry, which he says has huge export potential (watch, runtime: 18:36).

Yahduth fi Masr’s Sherif Amer interviewed Abla Abdel Latif, who is still the head of President Abdel Fattah El Sisi’s Economic Development Council. The two spoke about an initiative subbed “Your Job Near Your Home” initiative, which would develop cottage industries and SMEs in rural villages. Abdel Latif said that the initiative will ultimately help integrate regional SMEs into the supply chains of larger businesses closer to major population centers.

Cabinet spokesperson Ashraf Sultan spoke on Prime Minister Sherif Ismail’s meeting withthe deputy speaker of Germany’s Bundestag on Al Hayah Al Youm (more in Diplomacy + Foreign Policy). German MPs expressed interest in seeing more German companies set up shop here (watch, runtime: 5:31).

Federation of Egyptian Chambers of Commerce member Alaa Ezz told host Lobna Assal in a phone interview that the federation has requested that the Finance Ministry set custom tariff exchange rates once every week, instead of every second week (watch, runtime: 7:19).

Enterprise is a daily publication of Enterprise Ventures LLC, an Egyptian limited liability company (commercial register 83594), and a subsidiary of Inktank Communications. Summaries are intended for guidance only and are provided on an as-is basis; kindly refer to the source article in its original language prior to undertaking any action. Neither Enterprise Ventures nor its staff assume any responsibility or liability for the accuracy of the information contained in this publication, whether in the form of summaries or analysis. © 2022 Enterprise Ventures LLC.

Enterprise is available without charge thanks to the generous support of HSBC Egypt (tax ID: 204-901-715), the leading corporate and retail lender in Egypt; EFG Hermes (tax ID: 200-178-385), the leading financial services corporation in frontier emerging markets; SODIC (tax ID: 212-168-002), a leading Egyptian real estate developer; SomaBay (tax ID: 204-903-300), our Red Sea holiday partner; Infinity (tax ID: 474-939-359), the ultimate way to power cities, industries, and homes directly from nature right here in Egypt; CIRA (tax ID: 200-069-608), the leading providers of K-12 and higher level education in Egypt; Orascom Construction (tax ID: 229-988-806), the leading construction and engineering company building infrastructure in Egypt and abroad; Moharram & Partners (tax ID: 616-112-459), the leading public policy and government affairs partner; Palm Hills Developments (tax ID: 432-737-014), a leading developer of commercial and residential properties; Mashreq (tax ID: 204-898-862), the MENA region’s leading homegrown personal and digital bank; Industrial Development Group (IDG) (tax ID:266-965-253), the leading builder of industrial parks in Egypt; Hassan Allam Properties (tax ID:  553-096-567), one of Egypt’s most prominent and leading builders; and Saleh, Barsoum & Abdel Aziz (tax ID: 220-002-827), the leading audit, tax and accounting firm in Egypt.