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Friday, 17 February 2017

Ikea’s new venture in Africa

Ikea is partnering with over a dozen African designers from seven countries for its new African line, Quartz’s Lynsey Chutel writes. “We want to learn from the creative explosion which is taking place in several cities around Africa right now and spread it to the rest of the world by working with designers from several African countries that all have different takes on design,” Ikea spokeswoman Johanna Martin told Quartz. The collection is set to launch in 2019. The designers met once last year in Sweden are meeting again next month at Design Indaba conference in Cape Town. “All the designers collaborating on the collection are in some way preoccupied with reimagining Africa’s urban spaces in cities as diverse as Cairo is to Luanda,” writes Chutel.

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