Who you are
An average of more than 26,000 people read Enterprise each day last week (before the holiday season kicked in). About sixty percent of you read the English edition, with the rest of you preferring the Arabic.
You’re a rather senior group of people, including ‘household name’ CEOs and c-suite officers at major Egyptian corporations, fund and portfolio managers here and in major global financial centers, business owners, and heads of departments / divisions. We’re honored to be read by senior government officials and members of the Egyptian diplomatic service as well as foreign diplomats in Egypt.
(You’ll be hearing from about a dozen of those ‘household name’ CEOs soon after we return from our break in our first-ever CEO poll, wherein we asked some of the smartest chief executives we know to offer their views on what to expect in 2017.)
As last year, banking and finance professionals here and broad, multinationals, government officials (Egyptian) and diplomats (Egyptian and others) are our largest audiences. Next up: Energy / oil and gas folks, industrialists, retailers, tech and telecom, and real estate. And plenty of lawyers, accountants, journalists, and staff at major international financial institutions.
At least two dozen of you are high school students, so far as we can tell — you have no idea how happy that makes us.
You’re a bit less male than last year: Google thinks that about 70.9% of you are male this year, vs. 74.% last year. (Google doesn’t get to talk to our email dispatch system, so that’s just web readers — the majority of our readers consume us on email, so take that figure with a grain of salt.)
The vast majority of you read us before 10am, and more than 1,000 of you usually open each day’s edition within 15-20 minutes of our hitting “send” at 6:05am. Our peak hour: Between 8am and 9am. We also see “bumps” in traffic at about 3pm CLT (when U.S. readers hit the office) and then again in the early evening — maybe on your drive home?
Sundays and Thursday are typically our best readership days, controlling for major news events. Tuesdays are not far behind.
You’re super-engaged: As was the case last year, our open and click rates are well over double the industry average. In fact, our “gross” open rate is better than that reported by the New York Times. Our average “click rate” per issue is up about 25% from last year.
You started your Christmas / year-end holidays around 15 December this year, judging by the seasonal dip in open rate and web traffic.