A group of investors led by Mohamed Alabbar and Saudi Arabia sovereign wealth fund will each contribute USD 500 mn to Noon, a Middle East-focused e-commerce venture, Bloomberg reported. Noon will go live in January and provide 20 mn items for sale backed by Aramex, Alabbar said. The firm could be listed in five to seven years, he added. Bloomberg also notes that Alabbar said “he expects Noon to be profitable in five years and to enter Egypt and Iraq by 2018. It is also likely to use warehouses owned by Americana, which has three times the warehouse capacity of Aramex.”