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Sunday, 25 September 2016

Dunkin Donuts Egypt franchisee experiments with new racist ad campaign

Dunkin Donuts Egypt decided to post this racist ad on their Instagram account over the weekend before promptly deleting the image after realizing their bigoted humor wasn’t going over very well. The caption in the ad reads from right to left: “Dark: Half beauty,” above an image of a chocolate glazed doughnut, (a play on an old Egyptian proverb) next to a sugar-frosted doughnut whose caption reads: “White: Complete beauty.” The accompanying text posted with the image read: “Because we are against racism, we’ll eat both. Which one of them will you choose?” We have a long rant on the insidiousness of the racism portrayed in the ad this morning on our blog: The racism in the Dunkin Donuts Egypt ad is the rule, not the exception.

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