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Tuesday, 6 September 2016

US chain Elevation Burgers to open up to 20 locations in Cairo

Hey, I know what Cairo needs: Another hamburger joint. US burger chain Elevation Burgers, which bills itself as selling halal, organic, grass-fed product, appears to have found an Egyptian franchisee willing to open as many as 20 locations in Egypt, according to a report in the US press. The first restaurant is set to open in Cairo later this year. The chain already has 23 locations in the region, with a presence in the UAE, KSA, Kuwait, Qatar and Bahrain. Maybe this franchisee can work on keep quality consistent for more than few months rather than following the standard industry pattern of open to raves and then lose interest (or sell) and start delivering burgers that can’t even be said to aspire to mediocrity. (And hey, Danny Meyer: Where’s that Shake Shack you promised us?)

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