Which do you think garnered the highest number of interactions about the Olympics: Twitter, Facebook or Instagram? Users interacted the most on Instagram, writes Adam Levy in a piece published by The Motley Fool. So apparently the photo filters and frames for Facebook users to support their teams were not enough to take the platform to leading position at the Games. Even though Olympic tweets produced 75 bn impressions on Twitter and on the web from 187 mn tweets this year, the number is only up by 37 mn tweets compared to London Games’, despite growth in monthly active users of 146 mn since 2012. Twitter: out. Between Facebook and Instagram: “On Facebook, 277 million users interacted with Olympic-related content 1.5 billion times; on Instagram, 131 million users made 916 million "likes" and comments on photos and videos of the Olympics,” writes Levy. So Facebook users interacted twice as many as Instagram users. But given that Facebook has around 3.4 times as many users as Instagram: Instagram wins.