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Wednesday, 31 August 2016

The frayed reputation of Egyptian cotton

Strawberries aren’t the only Egyptian export taking a beating in the press these days, with Bloomberg View doing a follow up on the Welspun “Egyptian” cotton story we noted last week and again on Sunday, where it was discovered that the Indian supplier was hawking cotton mislabelled as Egyptian to US retailers. As Bloomberg’s Virginia Postrel wrote on Tuesday: “The scandal that has devastated… Welspun… may also end up wrecking the prestige of Egyptian cotton.” She goes on to explain that Welspun was technically correct in that was grown in Egypt, however Postrel makes the distinction that what was often associated with Egyptian cotton, was of course, long-staple cotton also known as Pima.

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