Dreamland Gold’s Gym body-shaming photo goes viral, causes world outrage (aka Tuesday in Egypt): A body-shaming advertisement posted by the Dreamland branch of Gold’s Gym on their Facebook page (view screenshot) somehow went viral around the world. Users outside Egypt expressed their outrage — including many who would said they would cancel their membership at their local Gold’s Gym as a result. The hapless Dreamland branch then issued an inane apology that was almost as infuriating as the original post. The news actually made headlines around the world, from Adweek to local news affiliates in the United States and Australia, with social media filled with posts mocking the ad, though we find subtweets to be funnier. The image was not simply a one-off, but rather part of an entire campaign of images designed to shame people for their appearance. Gold’s Gym Egypt finally took control of the situation, issuing a more appropriate apology and announcing they had worked with Facebook to have the Dreamland branch’s entire Facebook page deleted. The company is now in the process of terminating the branch’s franchise. However, the damage to Gold Gym’s global brand has already been done, and as previously noted by our agriculture minister, Egypt has become completely self-sufficient in its production of eggs.

Intervention: Egypt, it’s time we have a serious talk. Next time anyone feels like interfacing with the public — about anything, really — please don’t be shy about dropping us a line first and getting our take on it. As a country, we really need to stay out of the top five trending Reuters news stories on a daily basis for some sort of catastrophe or another. We will give our advisory ruling, without charge, because we are patriots, and because we’re going to have to end up reporting on it anyway — we might as well stop it from happening in the first place.