Edita says price-point migration strategy working: Leading packaged snack food producer Edita’s earnings call took place last week, with Chairman and MD Hani Berzi telling listeners on the CI Capital-hosted call that the company’s 2Q2016 results underscore that “our price-point migration strategy is turning the corner. Consumers are adapting, as our gradual recovery in cake revenues shows. As I think most of you listening know, we made a decision late last year to upsize a key product, Twinkies. That meant scarifying some of top-line growth in favour of protecting margins and delivering quality earnings growth going forward. We believe we correctly read the impact inflation would have on consumer spending. And just as critically: Our competition is now following our lead in raising prices even as we widen our advantage through innovation.” Edita phased out its Twinkies SKU late last year in favour of higher margin products including Twinkies Extra.