Apple geeks: STOP HERE. If you haven’t stumbled across it yet already, go make yourself a cup of coffee and then open Wired’s “Playing the Long Game Inside Tim Cook’s Apple,” by Rick Tetzeli, the veteran journalist and author of “Becoming Steve Jobs.” The story is an epically long look at Apple under Cook, based on extensive (and apparently very relaxed) interviews with Cook as well as top lieutenants Craig Federighi and the always fashion-challenged Eddy Cue. Bonus content: Wired has a long transcript of Tetzeli talking Cue and Federighi through what they’ve learned from Apple’s failures. With barely a month remaining until the expected date of Apple’s fall event, there’s no better way to kill some time this morning.

Apple quote of the week, recycled from 2010: “When an AT&T representative suggested to one of Jobs’ deputies that the Apple CEO wear a suit to meet with AT&T’s board of directors, he was told, ‘We’re Apple. We don’t wear suits. We don’t even own suits.’”